Marketing your art

Using Facebook to market your art

Social networking sites are an ideal way to reach potential clients

Facebook is a tool well suited to building an audience for your artwork. Facebook is designed to make and sustain connections between people who know each other or share interests. Typically the people who know you through facebook would be the ones most interested in knowing about your art.

Here are the most useful parts of Facebook from a marketing point of view:

  • Posting your website as part of your profile
  • Posting specific art interests in your profile
  • "Friending" people you know or have known
  • Creating "events" for exhibits and other art activities
    • inviting friends to your "events"
  • Posting tidbits about your art activities on your "wall"
  • Posting photos of your art

Once you have joined Facebook you will have a profile that consists of information about you, photos that you upload and a wall where you and your friends write what is on your mind. The initial questions have a sort of dating service kind of feel to them, but if your goal is making professional connections then you can ignore those questions that seem too intrusive and focus your Facebook presence on presenting a professional appearance. For your Facebook presence to most effective you will want to have a good number of Facebook "friends". The term friend is rather misleading as a friend could be a vaguely remembered acquaintance or they could be your spouse. Facebook will guide you through the process of using your email address book to connect with other Facebook users.

The process of creating "events" is one of the most useful parts of Facebook. Use "events" to invite people to attend your art openings or other art events.

Facebook has great potential as a marketing tool, but there are limits to what it can do and one should use it with caution. The style of presentation on Facebook does not lend itself to presenting art. I would not recommend Facebook as a primary venue to present one's work. So consider Facebook as a annex to one's own website rather than a substitute for a site. One might also do well to remember that Facebook is a public space. Consider carefully the words and images that you post. It might be tempting to put images of last night's party or write the first thing that comes to mind on your wall, but if your goal is to make a professional impression then restraint is probably the better course of action.

 

A badge such as is shown above is a useful tool to have on your site to connect with other facebook users. Once you are a member of facebook a badge is easy to create Create a badge Once you have created the badge Facebook will present a small bit of code that can be pasted into your website to show the badge.

You might also use Facebook to find out about what is happening in the community. Consider joining some Facebook art groups

 

 

 

 

 

 

 

 

 

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